The escape room industry is unique because it’s not very clear whether you’re running an online or a brick-and-mortar business. While escape rooms are located in buildings and compete against traditional entertainment services, they sell the majority of their tickets and do most of their marketing online. Walk-in customers are currently rare in most venues. The goal of this article is to summarize the most important considerations for choosing the right location to build an escape room and introduce an extremely important aspect of our business.
There’s no denying the fact that escape rooms have been one of the most rapidly expanding industries in the world. While some people love films, and some people love reading, others love to dive head-first into an action-packed afternoon where their brains and wits are put to the test. However, whether you’re competing with other escape rooms in your area, or you’ve set one up, and you’re planning on marketing your business up to public; you’re going to need a description that grabs a customer’s attention and doesn’t let go. Marketing an escape room can be hard; especially if someone is new to the concept entirely. Today, we’re going to explore ten of the most important tips you need to remember while writing your description, ultimately giving you everything you need to know to maximize your description’s success.
Writing an escape room business plan can be overwhelming, but it doesn't have to be. Follow this step-by-step tutorial to easily write a plan that fulfills lender requirements and contributes to your success.
The GDPR, which goes into effect worldwide on 25 May, 2018, affects any business that collects personal data from its customers or potential customers. In the Internet age, this means just about everyone, including escape room owners. Find out what the GDPR means for your escape game business and what you need to know to comply.
With more and more entrepreneurs entering the escape game industry, your success depends more on long-term stability than novelty. Find out what it takes to open a successful escape room in today's market in this step-by-step guide.
Do you sometimes feel like you need a law degree to run your escape room business? Don’t you wish the rules were written in English not legalese/gibberish? In this article I will touch on a few of the legal issues escape room businesses are likely to encounter. This blog is by no means a substitute for formal legal advice, but hopefully it helps you start conversations with your local lawyer.
The global VR gaming market is poised to reach $45 billion by 2025, with the United States and China leading the charge. Whether you’re just starting out, or you’re a veteran exit game operator, VR technology has the potential to make a huge impact on your success.
You may argue that sound and music are not "must-haves" in terms of making your escape room puzzles work. But sound and music will transform your escape room into a vivid and intense overall emotional experience.
Prepare for the future of escape rooms with this exploration of fresh and exciting live escape game alternatives designed to expand upon the standard format and keep customers coming back for more.
Want to make sure your escape room puzzles have the right ratio of challenge to success rate? This guest post by Rob Mesler, owner and operator of Escape IT in Columbus, Ohio, offers proven tips for creating great room escape puzzles.