The GDPR, which goes into effect worldwide on 25 May, 2018, affects any business that collects personal data from its customers or potential customers. In the Internet age, this means just about everyone, including escape room owners. Find out what the GDPR means for your escape game business and what you need to know to comply.
With more and more entrepreneurs entering the escape game industry, your success depends more on long-term stability than novelty. Find out what it takes to open a successful escape room in today's market in this step-by-step guide.
Do you sometimes feel like you need a law degree to run your escape room business? Don’t you wish the rules were written in English not legalese/gibberish? In this article I will touch on a few of the legal issues escape room businesses are likely to encounter. This blog is by no means a substitute for formal legal advice, but hopefully it helps you start conversations with your local lawyer.
The global VR gaming market is poised to reach $45 billion by 2025, with the United States and China leading the charge. Whether you’re just starting out, or you’re a veteran exit game operator, VR technology has the potential to make a huge impact on your success.
You may argue that sound and music are not "must-haves" in terms of making your escape room puzzles work. But sound and music will transform your escape room into a vivid and intense overall emotional experience.
Prepare for the future of escape rooms with this exploration of fresh and exciting live escape game alternatives designed to expand upon the standard format and keep customers coming back for more.
Want to make sure your escape room puzzles have the right ratio of challenge to success rate? This guest post by Rob Mesler, owner and operator of Escape IT in Columbus, Ohio, offers proven tips for creating great room escape puzzles.
Before you assume the groups that book your rooms typically have a few enthusiastic players balanced out by several who aren't really into the game, take a look at how your puzzles are designed and make sure you've created a well-rounded series of tasks that encourages teamwork.
You need puzzles that will challenge your customers, but which will also be fun and just the right amount of difficult to make them enjoy solving them without getting angry or frustrated. The puzzle ideas in Nowescape’s blog, 101 Best Escape Room Puzzle Ideas, helped you get started. Now we’ve compiled another list to spark your imagination and help get you on the path to success.
In this guest blog from escape room photography expert Ilya Nodia, you’ll see examples of room escape promotional photographs that ignite customers' imaginations and learn Ilya’s four essential rules to creating your own spectacular marketing images.
As a business, you understand that when meeting new people, first impressions are key. Today, that first impression is formed the moment a person looks at your website. Follow these do's and don'ts to make sure your website gives escape room players the impression that your operation is worth the price of admission.
As an escape room operator, you wear many hats.
You’re a showman and an entertainer. You’re also a marketer, a handyman, a customer service representative, an employer, a bookkeeper, and more!
Chances are, you don’t have training in every aspect of each of these roles.
One area you may find particularly challenging is marketing your escape room.
Sure you’ve got a website set up and you’re posting some things on social media, but when talk turns to SEO techniques and digital marketing strategies, you start feeling like maybe you’re in over your head.
In this guest post, Elliott Bailey, owner and operator of Heist Escape Party and self-proclaimed “tech head,” makes developing an effective online presence easy to understand.
If you’ve been wondering how to increase traffic to your website, this is the step-by-step escape room marketing tutorial for you.